David Beckham and Adidas released a limited-edition pair of boots
Introducing the “Adidas x David Beckham Limited Edition Originals Predator 24.” These boots were exclusively designed by the English player.
Pax Assistance Launches Support Network for Athletes
During the Sports Innovation Forum in Buenos Aires, Alexia Keglevich, CEO of the travel assistance company, announced the creation of "Pax Atleta" alongside rugby player Martín Landajo.
Hisense becomes the official sponsor of the FIFA Club World Cup 2025
The Chinese technology company is the first confirmed sponsor for the competition.
Adidas Unveils Collaboration Between Aston Villa FC and Black Sabbath
The brand revealed a special jersey featuring the band's logo, along with custom boots to be worn by "Dibu" Martínez.
Kyrios Launched a Campaign to Promote Bird Protection in Paraguay
The brand designed special jerseys for the Guaraní and Sportivo Luqueño teams in collaboration with ASORA, the country's environmental conservation organization.
Vinicius Junior lost a million euros for not winning the Ballon d’Or
The Brazilian winger not only missed the gala but also lost a bonus clause in his contract, which would have provided him with a reward.
Adidas ventures into paddle tennis with the launch of a new line of shoes
This is CRAZYQUICK, the brand’s first footwear specifically designed for the sport.
Nike and Adidas tributes to the Ballon d’Or winners
Following the ceremony that honored the world’s best footballers, the brands quickly congratulated their ambassadors.
