FC Barcelona and Spotify signed the largest sponsorship deal in world football
The club and music streaming platform extended their partnership until 2030.
The new contract could generate €460 million total for the 'Blaugranas' through jersey branding and Spotify Camp Nou naming rights.
Spotify will pay €75 million annually for front-of-shirt placement - becoming football's largest sponsorship deal, surpassing Real Madrid-Emirates and Manchester United-Snapdragon (both €70M/year).
The FC Barcelona-Spotify partnership began in 2022 with music artist activations. That same year, the platform acquired stadium naming rights through at least 2034.
