Le Coq Sportif presented the new substitute shirts of Fiorentina

The start of the 2015/2016 season marked the beginning of a commercial relationship between Le Coq Sportif and Fiorentina. Looking to position itself in the Serie A and with a Marketing strategy linked to the return in football, the French brand and the Italian team kicked off this agreement.

One of the main characteristics of the link between Le Coq Sportif and Fiorentina is the brand's commitment to revalue the history of the city. Creating campaigns linked to the long history of Florence, the French company is positioned among the fans through them.

Considering this and being on a festive date for Florence (Fiesta de San Giovanni), Le Coq Sportif presented the four substitute jerseys that Fiorentina will have for this season. The reason why the brand designed four jackets is that each of them represents a neighborhood of the city, which are part of one of the oldest sports (Calcio Storico Fiorentino).

The white shirt is for the Santo Spitito neighborhood, the blue for Santa Croce, the green for San Giovanni and the red for Santa María Novella. This is the third time that Le Coq Sportif presents this action, which is well received by fans of Fiorentina and who wait season after season to get to know the new designs.