ADIZERO ADIOS PRO 3, the new Adidas model that helped break 9 records in the “Road to records” 2023 event

In the third edition of the ADIZERO: ROAD TO RECORDS event, elite Adidas athletes from around the world competed over 5K, 10K and half marathon distances, seeking the fastest times. The races were held on a specially designed course in the 'World of Sport' campus at the Adidas offices in Herzogenaurach, Germany.
 
In the women's 10K, Senayet Getachew achieved a new Under 20 world record with a time of 30:34 and, in addition, the national records of Romania, Poland, Sweden and Hong Kong were broken.

In the women's 5K, Medina Eisa Kumanda set a new Under 20 world record* with a time of 14:46, and in the men's 5K, Birhanu Balew, Rodrigue Kwizrea and Ryan Mphalele broke the national records of Bahrain, Burundi and South Africa, respectively. .

Alberto Uncini Manganelli, General Manager Running & Credibility Sports at adidas, said: “Everything we do is born from an unstoppable passion to win. It is from the belief that we can make a real difference. And this year's ADIZERO: ROAD TO RECORDS event has proven that the ADIZERO franchise is designed to help racers perform at their best, achieving beyond what they thought was possible. Seeing two world records broken and eight national records set is one of the most exciting experiences. You are literally watching the history books being rewritten. Having these records broken on our own campus makes today extra special and will give us a huge motivational boost as we continue to develop the best products for our running community.”

“Our team, together with our athletes, aims to win. It is what motivates us, it is what we are made of”, says Alberto Uncini Manganelli, general director of Running & Credibility Sports at adidas. But winning is also at the heart of the ADIZERO franchise – it's in the DNA of the brand and it's what motivates the team behind the shoes to create products that help our athletes cross the finish line first."