Adidas unveiled the new “F50 Messi Triumph Gold”

Just one day before the start of the CONMEBOL Copa América, the German brand revealed the latest edition of exclusive boots for Lionel Messi, which he will debut tomorrow against Canada in the tournament’s opening match.

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Harry Kane is the new ambassador for Allianz

The insurance company announced the FC Bayern Munich forward and captain of the England national team as their new global ambassador.

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Artificial Intelligence Arrives in Formula 1

For the first time in the history of the motorsport competition, the winner of the Canadian Grand Prix will receive a trophy designed by generative AI.

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Do you know about the UEFA Kit Assistance program for national teams?

It is a program by the European federation that allows the smaller national teams on the continent to have their own technical sponsor and personalized kits.

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Major League Soccer Announces Partnership with Beats

The Audio Brand becomes an official partner of the League

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