FIFA generated millions in 2026 World Cup ticket revenue without officially selling tickets
The Federation raised funds through "Right to Buy" sales - a mechanism guaranteeing users future ticket purchase options.
Right To Buy tokens are sold via FIFA Collect as unique digital tokens. Each token costs hundreds of dollars and secures stadium entry for a chosen match, though holders must still pay full ticket prices later.
According to The New York Times, the platform already sold over 30,000 RTBs, generating over $10 million for FIFA. The newspaper's database estimates total projected token revenue at $20 million.
