Bridgestone activates its sponsorship with the CONMEBOL Libertadores

The presence of Bridgestone in the CONMEBOL Libertadores, is one of the most representative. With a sponsorship that takes several seasons, the association of the logo of the brand with the contest is innate for the fans.

This Bridgestone loyalty with the CONMEBOL Libertadores was achieved based on brand presence and above all activations. But not to rest on their laurels, the company took advantage of the duel between Flamengo and San Jose to present the "Bridgestone Barrier". Taking care of the journalists and photographers who are on the field, the company designed a tire containment located in one of the corners of the Jornalista Mário Filho Stadium.

To present the action, the brand convened five journalists and photographers, to tell their experiences in football matches and how this initiative benefits them.