Betsson, Racing Club's new sponsor
Racing Club today presented Betsson as its new sponsor at a press conference. The bookmaker of Swedish origin stops at the Avellaneda club and, from this Friday, will have its logo present on the upper part of the back of the men's squad shirt.
Jesper Svensson, CEO of Betsson Group, described the agreement as a great opportunity to further strengthen the Group's flagship brand in Argentina. “We are excited to start this journey with one of the most popular teams in Argentina. The history of the club, its loyal fan base and the enormous potential of its team made it the perfect team to place our support on”, he stated.
For his part, Víctor Blanco, president of the Academy, added: “We are proud that a company of the prestige of Betsson has chosen us to disseminate his name. Racing ensures penetration and exposure for the most important brands. In addition, being the first football club in Argentina to sign this agreement with Betsson also positions us strategically":
