Nike presents its own e-commerce in Argentina: nike.com.ar

Southbay Argentina presented the Nike online store that, although it already reached the entire country through third parties, will generate a direct relationship with customers and will make all the products available in the country available to them.

From the company they estimate that the virtual store will exceed 25% of the total sales volume, and they expect a traffic of one million visits per week. The site allows users to access soccer, running, training, tennis, Nike SB, sportswear, kids, basketball, yoga, and Jordan lines. In addition, they will be able to register to find out before anyone else about the news of the brand and available offers.

“This is a project that we have been working on for a long time and the pandemic and the transition delayed it. Today, finally, we can introduce it to society and begin to create a more direct relationship with millions of consumers across the country. This step is in line with our goal of creating mixed experiences between the physical and virtual worlds, offering the latest in innovation and technology from one of the best sportswear brands in the world," said Federico Tórtora, Commercial Director of Southbay. for Argentina and Uruguay.