Category : Marketing
The marketing nuance in Messi's new Hard Rock Cafe collab
The hotel/restaurant chain released a customized '10' jersey for the Argentine star with clever tournament references
Adidas returns as Sevilla FC kit supplier after 40-year absence
The three-stripe brand becomes the Spanish club's new technical sponsor
Bundesliga to implement AI-powered virtual advertising
The German league partnered with Swiss company UniqFEED to manage broadcast advertising graphics
Neymar and Ronaldo Nazário star in new Mercado Libre campaign
The Brazilian national team icons promote a special discount on the e-commerce platform
Segundo Castillo sanctioned for Ecuador National Lottery campaign
The Barcelona SC manager was fined $50,000 by CONMEBOL for "ambush marketing."
Santos FC's alternate jersey outsold home kit by 70%
The turquoise jersey, launched May 30, surpassed sales of the primary kit released in February, according to Netshoes and Santos Store data.
Qatar Airways Becomes the Official Airline of the FIFA Club World Cup 2025
The airline joins as an official sponsor of the tournament, playing a prominent role among the event’s brands and offering exclusive experiences to fans throughout the competition.
Puma unveils its first official Premier League ball
With this launch, the English league confirms the German brand’s new role as the official ball supplier, replacing Nike after a 25-year partnership.
