Category : Marketing
Puma launched its first winter ball for the Premier League
In its debut season as technical sponsor, the brand released the "Under the Lights" edition.
Betano became sponsor of CONMEBOL Women's Nations League
The betting company will sponsor the South American Confederation's new tournament
Three NBA players will wear gold logos this season
An activation by Topps, the leading collectibles company (trading cards/figurines).
FC Barcelona and Spotify signed the largest sponsorship deal in world football
The club and music streaming platform extended their partnership until 2030.
Mercado Libre changed Franco Colapinto's car colors
The Argentine driver will display the company's logo in yellow on his BWT Alpine F1 Team car.
Nike will outfit Racing Club starting from the 2026 season
The American brand will once again become the technical sponsor of the Avellaneda club after 18 years, ending its partnership with Kappa.
Newell's Old Boys presented a special Mother's Day jersey
Partnering with technical sponsor AIFIT, Messi's club dyed their kit pink.
Spotify activates its sponsorship with FC Barcelona by adding artist Ed Sheeran as a sponsor
The British musician will present his new album “Play”, whose logo will take the place of the main sponsor on the front of the jersey, marking the seventh musical collaboration between the club and the music platform.
