Category : Marketing
The "James Rodríguez Effect" in Mexico
The arrival of the Colombian '10' to Club León created a frenzy in Liga MX, now reflected in a rise in ticket prices.
PUMA brings together Neymar Jr. and LaMelo Ball for the launch of the “Creativity” pack
This collection will include an exclusive version of the Future 8 boots, featuring a mix of orange, purple, pink, and mint green.
New Balance lands in Germany with Bayer Leverkusen
The American brand will be the technical sponsor of the reigning Bundesliga champions and, for the first time, will outfit a team in that country.
How much did the Lakers spend on Luka Dončić’s debut?
Every fan who attended the game received a special gift from the franchise, with a total cost of $760,000.
Nike bids farewell to the Premier League with three reissues of historic balls
Before ending its contract with the English league, the American brand has re-released some of the most iconic footballs from its time as the official technical sponsor.
Adidas unveiled the new UEFA Champions League ball design
The three-stripe brand launched the ball for the knockout stages and the 2025 Munich final.
Bullpadel unveiled its 2025 collection in Pinamar
The leading padel accessories brand set up a stand in the Argentine coastal city and held a fashion show to showcase its new products, including high-performance rackets, bags, and game shoes.
Manchester City launched a collection in collaboration with Oasis
The historic bond between the band and the club continues with a new apparel line.
