FIFA added new sponsor ahead of 2026 World Cup
DoorDash, the leading US food delivery company, joins as official tournament promoter.
The sponsorship covers nine countries (United States, Canada and seven European nations).
DoorDash will create fan experiences, digital activations, and new app features for reserving restaurant viewing locations near World Cup venues.
Ronaldinho appears as World Cup champion ambassador in launch commercial, receiving the Trionda match ball via delivery app.
DoorDash will also sponsor the 2027 Women's World Cup in Brazil, with additional activation through their owned brands Deliveroo and Wolt.
Picture: SportsMint
