Ze Roberto brought the Copa Libertadores to the San Pablo Formula 1 Grand Prix
The Brazilian CONMEBOL Legend participated in an unparalleled activation of the official competition sponsor Crypto.com, during the development of the GP Interlagos
Mike Tyson and Evander Holyfield released “Holy Ears”
The teamed up to launch a line of cannabis-infused edibles. The collaboration comes 25 years after the infamous heavyweight championship showdown, where Tyson was disqualified for biting off a piece of Holyfield's ear.
Hard Rock Cafe and Lionel Messi team up to bring the Champion's Edition around the world
Fans will be able to purchase the new Argentine hamburger at any of the branches. In addition, the restaurant chain launched clothing with images of the player.
Dubai Parks and Resorts will open the first Real Madrid theme park in the world
This new experience will allow families and all soccer fans to enjoy the culture of the Spanish team. The opening is scheduled for the end of 2023.
Nicki Minaj, Maluma and Myriam Fares present “Tukoh Taka”, the first official anthem of the FIFA Fan Festival
The theme combines the voices of three great international music stars, who represent the inclusive nature of football. The artists will inaugurate the event by singing the new song on November 19 prior to the start of the World Cup.
McDonald's renews its agreement with the AFA
The fast-food chain renews its relationship with the entity that regulates football in Argentina as a digital sponsor of the national teams until 2026.
Adidas celebrates the 5 World Cups played by Lionel Messi with a short
Under the name "The Impossible Rondo", the sports brand honors the Argentine's career in the World Cup where he played in the 2006, 2010, 2014 and 2018 editions.
Axion energy presents its World Cup sandwich at its new stop
The leading fuel brand inaugurates its new food outlet in Vicente López with a meal that mixes Arab culture with typical delicacies from the East.
