La Liga and UFC come together to promote their sports among fans around the world
Starting this year, the Spanish first division soccer team and the leading mixed martial arts organization announced their partnership to engage with fans of both sports through social media collaborations, on-site coverage and more.
FIFA Fan Festival hosted more than 1,000,000 fans
To celebrate reaching a large number, the entity that regulates soccer worldwide decided to give away two tickets for the World Cup final on December 18.
Lionel Messi presented his own NFT line with Ethernity
The platform specialized in cryptocurrencies, which has worked with sports such as basketball, American football, among others, made a collection about the Argentine's career in the World Cups.
The World Cup achieves record numbers of television audience
The highest tournament at the national team level continues to attract television viewers from all over the world with record numbers in multiple markets in countries such as Japan, Argentina, the United States, among others.
Pepsi announces Vinicius Jr. as a new ambassador with a new fashion collection
The clothing line is a collaboration with Art Of Football and pays homage to the brand's 2002 football campaign and celebrates the “Thirst For More” mentality.
The Spanish Soccer Team becomes the first team to have hyper-realistic digital avatars
The fans of “La Roja” will be able to watch a game and feel the company of the team's players thanks to the augmented reality of BeFootball AR Labs. In addition, they will be able to take photos with some of their favorite footballers in their hyper-realistic virtual versions.
Kappa unveiled Fiorentina's new alternate jersey
The new jersey was designed by a fan who won the "Fanskit: design the fourth shirt" contest organized by the Italian club.
Pablo Sarabia will be part of the world's first soccer metaverse
The Paris Saint-Germain striker announces his entry into MetaSoccer, the first soccer manager with blockchain technology. The player joins Ronaldinho, Emiliano Martínez, Daniel Carvajal, among other athletes.
