Harley-Davidson bets on Formula E

His style is recognizable to the naked eye. Whether because of its designs, its sound or simply its ride, Harley-Davidson is unquestionably the best motorcycle manufacturer in the world. Under his legendary history, the American company is not foolish and thinks about the future of engines with electricity as the main fuel. In the last few hours, Harley became the new sponsor of the Formula E Envision Virgin Racing team with the aim of knowing the category from within and promoting the launch of LiveWire, its first electric model.

"Electric vehicles are at the forefront of future global conversations about mobility, and that future is happening now, and we are very excited about the partnership with Envision Virgin Racing, one of the main teams in Formula E, the most important automotive category. electronic propulsion ... The passion, professionalism and commitment of the team with the excitement of electric vehicles are combined with ours and it will be an incredibly exciting time to work with them, "said Marc McAllister, vice president of portfolio management for consumer products from Harley-Davidson.

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