Red Bull becomes the new sponsor of Atlético Madrid
This is the first agreement of its kind between a Spanish club and the energy drink brand.
PUMA launches a vintage collection with Ferrari to celebrate their 20th anniversary
The PUMA x Scuderia Ferrari collection features the pilot and global brand ambassador, Charles Leclerc.
FC Barcelona will auction Lionel Messi’s locker
The Catalan team has partnered with the auction house Goldin to generate revenue from various items that belonged to the old Camp Nou.
TAG Heuer to Become the Official Watch of F1 in 2025
After 11 years with Rolex as the official watch, Formula 1 has announced the Swiss watchmaker as the new timekeeper of the championship, replacing the iconic green crown.
Adidas arrives at F1 with Mercedes AMG Petronas
The German multinational will be the new official apparel supplier for the team in Formula 1, replacing Puma, which was the technical sponsor for 13 years.
Crystal Palace has become the first football club in the world to offer technology for visually impaired fans.
The English team, in collaboration with Give Vision, designed a private 5G network in the stadium that allows fans to sit in the stands and stream live images of the match without missing out on the matchday experience.
Puma unveils Portugal’s new national team jersey
After 27 years of partnership with Nike, the German brand has presented, for the first time in history, the kits that the team will wear in 2025.
Babolat and Lamborghini joined forces to launch an exclusive padel racket
The French brand, in collaboration with the Italian automaker, designed a limited edition of just 50 units priced at approximately 5,000 euros.
