LaLiga brings Latin humor and rhythm to a new #LaLigaExperience
LaLiga Santander continues working on the expansion of the brand throughout the world with great guests who come to Spain to live #LaLigaExperience. On this occasion, the Argentine humorist and ESPN Redes host, Gregorio Rosello, traveled exclusively to the Motherland to meet the members of Piso 21 and visit the home of Villarreal CF; get to know your fellow football players and live a LaLiga match in your own flesh. The influencer and the Colombian musical group were challenged and made different activations in the dressing room of the Ceramics Stadium, visited the Valencian community and took the time to visit the Mestalla Stadium, belonging to Valencia CF.
In the previous match against FC Barcelona, the guests met the local wardrobe where they would find their shirts with personalized bibs. The day after the big match, Ramiro Funes Mori, Carlos Bacca, Gerard Moreno and Alvaro Gonzalez received representatives from Latin America on the pitch of the stadium. #LaLigaExperience seeks to show the world, not only football but the tourism of each city, its gastronomy, architecture and culture, because as it says its slogan "LaLiga, much more than football".