World Cup final tickets will cost nearly 10x more than 2022
FIFA significantly increased prices for the 2026 final compared to the previous edition.
What is the LPFs new digital sponsor about?
Gloouds is a revenue-generating platform through player development.
Adidas and FIFA unveiled the official ball for the 2026 World Cup
It’s called “Trionda,” a name that refers to the three host nations (United States, Canada, and Mexico).
Brands Bet on the Value of Retro
In recent years, both Nike and Adidas have embraced the trend of releasing products heavily inspired by —or direct recreations of— items from the 1990s and 2000s.
FIFA announced the launch of a new football video game
It’s called FIFA Heroes, an arcade-style title that will be played in 5 vs 5 mode.
Javier Mascherano surprised PepsiCo guests in Miami
More than 300 people enjoyed a unique surprise at the closing of the Pepsi Panel presentation during the company’s annual convention.
Puma or Atomik? Independiente’s brand change case for 2026
On December 31, the club’s contract with Puma, its technical sponsor since 2009, will expire. The alternatives for 2026 are a renewal with the German brand or a deal with Atomik, a domestic company.
Decathlon honored Antoine Griezmann for his 200 professional goals
The brand created its first customized boots for the French world champion.
