Enzo Fernández becomes Rexona ambassador
Looking ahead to the 2026 World Cup, the leading antiperspirant brand has signed the Argentine national team midfielder as its new face.
The partnership will include the launch of limited-edition deodorants featuring Enzo's signature, alongside activations for Rexona's sponsorships with Chelsea and the World Cup.
The brand traded one world champion for another: from 2022 to 2024, Rexona's main ambassador in Argentina was Julián Álvarez, featuring various campaigns and limited editions.
Enzo Fernández closed out 2025 with commercial deals with two new brands, as he also became an ambassador for Equus in September, participating as a model for their clothing line.
