Category : Marketing
TAG Heuer honors Manchester United on the 20th anniversary of the triple crown
The Swiss watchmaker renewed its link with the English team and will manufacture limited edition models to celebrate 20 years of the historical fact of the club
FC Barcelona adds a new sponsor
Agua de Veri becomes “official water” of the culé team for the next three seasons, not only for the money but for sharing values and characteristics that define its brand
Adidas presented the third Real Madrid shirt
Inspired by innovation, which focuses on the new Santiago Bernabéu, the German brand opted for a green color in a “classic” model
Falcao becomes ambassador of Volvo Colombia
Celebrating the fiftieth anniversary of the creation of safety belts by the automaker, the forward will be the image of the brand for the Colombian market
Budweiser signs global agreements with LaLiga and the Premier League
The beer brand is linked to two of the most important tournaments in the world to perform various actions in different markets
ICBC, new main sponsor of Talleres de Córdoba
The banking entity arrives at the Cordoba set, stamping its logo on the center of the shirt for the next four years
Gillette joins the UEFA Champions League
The brand becomes a global partner of the European tournament, celebrating 50 years of its first sponsorship in world football
Andrés Iniesta joins LaLiga Icons
The Spanish footballer was presented in Tokyo by Javier Tebas to contribute to the worldwide growth of the brand
