Adidas presents the new Boca Juniors jersey

La Copa Profesional de Fútbol has started and the teams are debuting, this time Boca Juniors. Adidas Argentina presented the new xeneize home jersey that takes as its inspiration the various textures of the facades of the La Boca neighborhood. The design combines different shades of blue and has a wider yellow stripe than usual, in line with different uniforms used by Boca throughout its history. On the back, above the neck, it presents the inscription XENEIZE. The uniform is completed with blue shorts and socks.

Under the motto "Boca, Pueblo, Mundo", the campaign was led by the players Celeste Dos Santos, Amancay Urbani, Kishi Núñez and the soccer players Cristian Medina, Valentín Barco and Luca Langoni. This shirt starts the 2023/2024 collection that will have more releases in the coming months. The premiere will take place tonight, when the ensemble directed by Jorge Almirón receives Platense at La Bombonera.

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