Cristiano Ronaldo launched AVA Athletes, his new personal project
It’s a company dedicated to muscle recovery for athletes, offering high-tech products such as LED boots designed for athletes’ rest periods.
“Today is the day I reveal that the A stands for AVA. A new project where I bring all my experience as an athlete to help others improve their recovery and boost their performance,” the Portuguese star shared on his social media.
This isn’t the first time Cristiano Ronaldo has ventured into new markets. He has previously invested in a hotel chain, restaurants, and a clothing brand under the CR7 label.
