Cabify, new sponsor of Independiente and Racing
The importance generated by football in our country, leads to brands, not directly linked to sports, betting on this with sponsorships that give visibility. Linking with clubs or soccer players, the companies use the images of them and create a loyalty with the fans.
Under this concept and in the face of the Clásico de Avellaneda, Cabify presented its sponsorship with the South of Buenos Aires. Being his first experience in football, the application will place his logo on the back of his pants, and with the help of Lisandro López and Martín Campaña he announced his agreement.
"This is a very important agreement because it reinforces the commitment and the union of two other great teams from Avellaneda and Argentine football.We are very proud to be the first company that was able to achieve an agreement of the same characteristics between classic rivals", says Guillermo Minieri, Country Manager of Cabify.
The agreement will be for one year. In addition to wearing his logo on his trousers, Cabify will have a presence on the sponsor's signage and will access various actions. The first one is a draw for tickets for the Saturday Classic.