Category : Marketing
AFA announced Banco Nación Argentina as the official sponsor of the National Team
The Argentine Football Association signed a two-year contract with the financial institution offering benefits, unforgettable experiences and throbbing with each fan the passion for the sport.
Adidas presented "Al Hilm" the official ball for the final phases of the World Cup
Translated “The Dream” in Arabic, the ball presents a unique graphic design, it will be the official ball for the Semifinals and the Final. In addition, it has the same technology as “AL Rihla”.
Kia presented the "Kialoneta" that will arrive in Buenos Aires to support the Argentine National Team
In addition to being a sponsor of the World Cup, the car brand developed a digital campaign on social networks that invites us to reflect on the inspiration and passion that soccer generates in the country.
La Liga and UFC come together to promote their sports among fans around the world
Starting this year, the Spanish first division soccer team and the leading mixed martial arts organization announced their partnership to engage with fans of both sports through social media collaborations, on-site coverage and more.
Lionel Messi presented his own NFT line with Ethernity
The platform specialized in cryptocurrencies, which has worked with sports such as basketball, American football, among others, made a collection about the Argentine's career in the World Cups.
Pepsi announces Vinicius Jr. as a new ambassador with a new fashion collection
The clothing line is a collaboration with Art Of Football and pays homage to the brand's 2002 football campaign and celebrates the “Thirst For More” mentality.
The Spanish Soccer Team becomes the first team to have hyper-realistic digital avatars
The fans of “La Roja” will be able to watch a game and feel the company of the team's players thanks to the augmented reality of BeFootball AR Labs. In addition, they will be able to take photos with some of their favorite footballers in their hyper-realistic virtual versions.
Mike Tyson and Evander Holyfield released “Holy Ears”
The teamed up to launch a line of cannabis-infused edibles. The collaboration comes 25 years after the infamous heavyweight championship showdown, where Tyson was disqualified for biting off a piece of Holyfield's ear.
