Cristiano Ronaldo launched AVA Athletes, his new personal project
It’s a company dedicated to muscle recovery for athletes, offering high-tech products such as LED boots designed for athletes’ rest periods.
Adidas unveiled a new generation of its Copa boots
Introducing the “Next-gen Copa Luxe Control.”
Nike and Brazil Extend Their Historic Partnership
With this agreement, the Brazilian Football Confederation (CBF) and the American brand extend their association for 12 more years, until 2036.
Puma Lets Fans Design a New Jersey for Manchester City
Through the creation of the PUMA AI Creator program, any fan can imagine their own design, which will then be generated using artificial intelligence.
The Economic Gap in the FIFA Club World Cup
After the group stage draw for the competition, a report by Transfermarkt revealed the total market value of the participating clubs.
The Argentine national soccer team will feature in a virtual reality game
Introducing “Guardians of the Ball”, a football metaverse where players can explore the iconic Ezeiza training complex and the stadiums of their favorite teams.
Inter Milan Launches Its Own Credit Card
Introducing the "Inter Card," created in partnership with BPER Bank and Mastercard.
Gustavo Costas received the honorary coach’s jacket
After winning the CONMEBOL Sudamericana, the Racing coach wore Juan José Pizzuti’s championship suit, designed by Giorgio Redaelli.
