New Balance wins over Nike in the 2025 NBA Draft.
The American brand signs a contract with Cooper Flagg, a 17-year-old rising star, without him having played a single college basketball game.
Hilton Buenos Aires Activates Its Sponsorship with River Plate with the River Experience
The hotel offers an exclusive package for the "Millonario" home matches.
Boca Juniors will receive 50 million euros for participating in the 2025 Club World Cup.
Following Nacional de Montevideo's elimination from the CONMEBOL Libertadores, the "Xeneize" secured the spot allocated according to the CONMEBOL ranking.
Nike and LEGO announced a partnership to promote creativity and sports among children.
This collaboration will begin next year and will include a series of products, content, and experiences from both brands, combining LEGO bricks with Nike’s “Just Do It” emblem to encourage kids to play and engage in sports.
Adidas Unveils a New Retro Collection for Jamaica
It’s based on the designs from the 1998 World Cup, the only time the Caribbean team participated.
Bet365 Becomes Official Global Sponsor of the UEFA Champions League
Through this agreement, the sports betting company has become the first to sponsor the world’s most important club football competition.
Cristiano Ronaldo becomes the first footballer to launch an official YouTube channel
He created it in collaboration with the platform, unlike other players like Sergio Agüero or Juan Mata who had done so recreationally
Los Angeles Clippers Unveil New Futuristic Stadium for the NBA
After sharing the same court with the Los Angeles Lakers for over 25 years, the California team now has its own home, the “Intuit Dome.”
