The "James Rodríguez effect" takes hold at Minnesota United
Just days after his arrival in MLS, the Colombian number 10 is already driving official merchandise sales and has triggered a massive surge in followers across the franchise's social media platforms.
Topps, the collectible brand and MLS sponsor, released James's first card commemorating his signing; it retails for $9 and includes 40 special editions.
Prior to February 6, Minnesota United’s Instagram account had 174,000 followers. In just one week, that figure jumped to 227,000—a 30% increase in audience following the arrival of the national team captain.
The former Real Madrid star was also the centerpiece of the new jersey launch and participated in a meet-and-greet with players from the Minnesota Timberwolves, the city's NBA franchise.
