Ronaldo Nazário becomes the new face of Rexona

Looking ahead to the 2026 World Cup, "O Fenômeno" has joined forces with one of the tournament's official sponsors.

The legendary Brazilian striker will headline advertising campaigns and fan activations throughout the World Cup. Additionally, the brand is set to release a limited-edition deodorant featuring his iconic silhouette.

While Ronaldo will serve as a brand ambassador exclusively within the Brazilian market, Rexona's global roster continues to feature stars like Vinícius Junior, Enzo Fernández, and Christian Pulisic.

This partnership adds to Ronaldo’s elite commercial portfolio, which already includes Brahma, Mercado Libre, and Banco Itaú. Most recently, the two-time Ballon d'Or winner has also been promoting a luxury beach club on the outskirts of São Paulo.