Andrés Iniesta joins LaLiga Icons
The LaLiga Icons initiative aims to expand the LaLiga brand through a strategy focused on digital dissemination, maximizing content and taking advantage of synergies between social networks, allowing LaLiga to connect with its fans globally. Under that premise, he has added great stars who have left their mark as Iker Casillas but this time, LaLiga welcomes Andrés Iniesta. The 35-year-old Spanish footballer continues his career in Japanese football and joins this project to convey those values he displayed throughout his life at FC Barcelona.
The official presentation was held in Tokyo (Japan) in an emotional gala that was attended by Fernando Sanz (Director of International Institutional Relations and the Ambassadors Project), and Samuel Eto'o, former partner at FC Barcelona and current Ambassador of The league. "We are delighted to have Andrés Iniesta in LaLiga Icons ... He is a player who inspires millions of people and is a magnificent representative of what LaLiga represents worldwide," said LaLiga president Javier Tebas.
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