AFA introduced Lay’s as the new sponsor of the Argentine national teams
The Pepsico brand will support the world champions, strengthening its role as a strategic national partner ahead of the 2026 World Cup.
Through this partnership, Lay’s will offer unique experiences and opportunities for all fans.
It’s worth noting that Lionel Messi has been an official ambassador for the snack company since 2014.
With this addition, the Albiceleste brings Lay’s into a strong lineup of sponsors that includes Ala, LBank, Feedconstruct, CoinPoker, BetPanda, HSBC, Puprime, Step’n, Somos Argentina, MasBy Messi, Walton, VBet, among others.