Adidas presented its new X speedportal boots with Rick and Morty
Adidas presented its new speedportal X boots that focus on speed and comfort for players. The design has been updated with a lightweight outsole plate for amazing acceleration that provides stability, support and keeps your foot locked in place. Provides the grip players need to move in any direction. In addition, the upper is lightweight and has a lace less design that provides greater comfort and a more direct contact with the ball during the 90 minutes.
The launch campaign includes a 90-second original video from the creators of Rick and Morty, featuring the latest adventure from Earth's favorite dimensional surfer duo and a selection of iconic players. In the video, the animated world meets the real world as the animated series' protagonists’ experiment with the possibilities of multidimensional speed using soccer shoes, with a little help from players Mohamed Salah and Viviane Miedema.
“If one thing is certain in modern football, it is that the sport has gotten faster and faster. Faster attacks, faster reactions and faster players. But the 'speed' as such is also changing over time. Linear top speed sprints used to dominate the game. Now in 2022, speed is multidimensional and encompasses mental quickness, positioning, space creation, and more,” said Franziska Aurnhammer, senior product manager for the sports brand.
As part of the German company's commitment to help end plastic waste, the Xs are the first model in the series to contain no virgin polyester. Plus, at least 50% of the exterior is made from recycled materials, without compromising performance