Category : Marketing
The Spanish Soccer Team becomes the first team to have hyper-realistic digital avatars
The fans of “La Roja” will be able to watch a game and feel the company of the team's players thanks to the augmented reality of BeFootball AR Labs. In addition, they will be able to take photos with some of their favorite footballers in their hyper-realistic virtual versions.
Mike Tyson and Evander Holyfield released “Holy Ears”
The teamed up to launch a line of cannabis-infused edibles. The collaboration comes 25 years after the infamous heavyweight championship showdown, where Tyson was disqualified for biting off a piece of Holyfield's ear.
Hard Rock Cafe and Lionel Messi team up to bring the Champion's Edition around the world
Fans will be able to purchase the new Argentine hamburger at any of the branches. In addition, the restaurant chain launched clothing with images of the player.
Axion energy presents its World Cup sandwich at its new stop
The leading fuel brand inaugurates its new food outlet in Vicente López with a meal that mixes Arab culture with typical delicacies from the East.
Diego Maradona reaches the metaverse
From the hand of Herbit Crab Game Studio, the greatest idol in the history of soccer comes, for the first time, to the digital experience. fans can participate in various activities such as games, challenges and trivia with and about “Pelusa”.
Commonwealth Bank will be the new sponsor of the FIFA Women's World Cup Australia and New Zealand 2023
The bank and the federation will work together on initiatives and activations as the countdown continues to the women's sporting event that will begin next year.
Adidas launches "Family Reunion", its World Cup campaign
Before the start of the World Cup, the sports brand brings together its entire football family, including Lionel Messi, Karim Benzema and Pedri, among others, to celebrate this very special tournament.
Budweiser presents the official song of the World Cup with Paulo Londra
The brand and the Argentine singer presented the song "The World is Yours to Take" throughout Latin America, which is part of the official soundtrack of the 2022 FIFA World Cup.
