Tokyo 2020 joins P & G to make the JJOO more sustainable

At the peak of the Women's World Cup, the Copa America and the Euro 2020 ranking, the news comes from Asia for fans of the Olympic Games. The Tokyo 2020 Organizing Committee and the International Olympic Committee (IOC) reach a strategic agreement with the company Procter & Gamble (P & G) to carry out the Podium project. With the aim of becoming the first sustainable Olympic Games, they have launched an initiative to create the first podiums of medals made with recycled plastic. Since last week, the Japanese can find more than 2000 points in the country to collect necessary waste, since 1.5 million polyethylene or polypropylene containers will be needed.

"Sustainability is the pillar of this initiative. P & G is proud to work with Tokyo 2020 and the IOC to demonstrate how consumers can participate in the reduction of plastic waste. The Tokyo 2020 Podium Project is an example of how the Olympic Games can be a catalyst to inspire actions that have a positive impact on the environment and society, "said Marc Pritchard, brand director of P & G.

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Source: Lajugadafinanciera.com