Category : Marketing
New Balance lands in Germany with Bayer Leverkusen
The American brand will be the technical sponsor of the reigning Bundesliga champions and, for the first time, will outfit a team in that country.
How much did the Lakers spend on Luka Dončić’s debut?
Every fan who attended the game received a special gift from the franchise, with a total cost of $760,000.
Nike bids farewell to the Premier League with three reissues of historic balls
Before ending its contract with the English league, the American brand has re-released some of the most iconic footballs from its time as the official technical sponsor.
Adidas unveiled the new UEFA Champions League ball design
The three-stripe brand launched the ball for the knockout stages and the 2025 Munich final.
Bullpadel unveiled its 2025 collection in Pinamar
The leading padel accessories brand set up a stand in the Argentine coastal city and held a fashion show to showcase its new products, including high-performance rackets, bags, and game shoes.
Manchester City launched a collection in collaboration with Oasis
The historic bond between the band and the club continues with a new apparel line.
DHL renewed its agreement with CONMEBOL
The leading logistics company will continue as a sponsor of South American club competitions in 2025.
Adidas unveiled the new official ball of the UEFA Women’s Champions League
It features a striking design that pays tribute to this year’s final host city, Lisbon.
