LaLiga creates its own virtual voice assistant
It will be present in the main platforms to improve contact with fans, offering them the most information possible through voice and text
Fernando Alonso will create his own eSports tournament
The virtual team of the two-time world champion of Formula 1 unveiled its official pilots and anticipated the launch of an electronic sports tournament
Juventus rises in the stock market
After the epic comeback against Atlético de Madrid, the shares of the Italian side traded upwards with a gain of 16.11%
Atlanta United presents its new official suits
The New York brand Knot Standard becomes official supplier of the formal clothing of the last champion of the MLS
Nike becomes the official supplier of UEFA women's football
The North American multinational signed a three-year agreement and will be present in the Champions League and Eurocopa 2021
EA Sports activates its sponsorship with adidas in the Premier League
Erik Lamela, Felipe Anderson, Jesse Lingard and Kasper Schemeichel played their weekend games with booties designed with the characters of the new videogame Javelins de Anthem
Fila adds to Guido Pella as new ambassador
The Argentine tennis player debuts with the mark in the Master 1000 of Indian Wells
Adidas presents the second substitute shirt of River Plate
With a more urban and disruptive inspiration, the German multinational launches the new sacred mantle of the Millionaire