LaLiga creates its own virtual voice assistant

It will be present in the main platforms to improve contact with fans, offering them the most information possible through voice and text

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Fernando Alonso will create his own eSports tournament

The virtual team of the two-time world champion of Formula 1 unveiled its official pilots and anticipated the launch of an electronic sports tournament

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Juventus rises in the stock market

After the epic comeback against Atlético de Madrid, the shares of the Italian side traded upwards with a gain of 16.11%

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Atlanta United presents its new official suits

The New York brand Knot Standard becomes official supplier of the formal clothing of the last champion of the MLS

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Nike becomes the official supplier of UEFA women's football

The North American multinational signed a three-year agreement and will be present in the Champions League and Eurocopa 2021

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EA Sports activates its sponsorship with adidas in the Premier League

Erik Lamela, Felipe Anderson, Jesse Lingard and Kasper Schemeichel played their weekend games with booties designed with the characters of the new videogame Javelins de Anthem

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Fila adds to Guido Pella as new ambassador

The Argentine tennis player debuts with the mark in the Master 1000 of Indian Wells

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Adidas presents the second substitute shirt of River Plate

With a more urban and disruptive inspiration, the German multinational launches the new sacred mantle of the Millionaire

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