What was the event Lionel Messi participated in this weekend?
The '1v1 World Crown' was organized and sponsored by Más+ by Messi, his hypotonic drink brand.
An amateur football talent tournament across US, Canadian, UK and Irish communities where the drink is sold.
Started in August in Los Angeles, then moved to Toronto, London and Dublin. The final was in Miami where the Argentine star greeted participants.
The 1v1 football tournament crowned one male and one female winner, each receiving $5,000 prizes and a crown trophy from Leo himself.
