The United States women's shirt causes sales fury

United States is again in the final of a Women's World Cup. For the fifth time, the American team will seek its fourth World Cup. Arriving for the third time in a row to the definition of the contest, the Yankee team always culminated among the first three of each tournament.

This positioning within women's football is also taking place outside of it. Because for the first time in history, the shirt of the national team is the best sold on Nike.com, within the football category. Overcoming other combined, male and female, fans have crowded the website of the brand to acquire the jacket, which has a value of $ 90 the line "Stadium".

"The USA women's home jersey is now the number one men's or women's soccer jersey that has been sold on Nike.com in one season." The exhibition, in the World Cup, is driving an extraordinary sale in kits, high performance sports bodices and other products "mentioned Mark Parker, CEO of Nike, in American media.

These records are the result of a very marked change in Marketing strategy at the global level of Nike. Betting heavily on the female sector, a clear example is what happened in Argentina, where for the first time it was decided to plot with gigantographs of players of the selected all their premises. Although the records in our country are tiny, the American brand begins to modify its idea of ​​exposure and takes advantage of the opening of a new market that grows step by step.