The American Golf Association joins Marvel

When it comes to capturing a new audience, agreements with large companies are the most tangible strategy for marketing departments. In this opportunity, the American Golf Association (USGA) joins Marvel Entertainment to create a digital and printed comic in which many of the famous Superheroes teach the youngest the basics to play this sport. The official launch of this link will take place next month at the US Open of Pebble Beach but on social networks there is already a cover of the comic where you can see Hulk, Ironman, Thor, Blackpanter and Hawk's Eye.

"We are really excited about this opportunity to teach golf to a young audience in a completely different way ... Harnessing the power of the Marvel Universe will undoubtedly help us present the game to potential new golfers and at the same time , offer our young players a fun new way to learn, "said Mike Davis, CEO of the USGA. The comic will be available on the official website of the USGA from next June.