Puma to outfit two teams in Uruguay's third division
The brand has become the technical sponsor of Sportivo Bella Italia, the club owned by Fernando Muslera.
Bella Italia is the second team in the category to be dressed by Puma, joining Deportivo LSM (the club founded by Luis Suárez and Leo Messi), which has held a contract with the brand since its inception in 2025.
Both agreements are rooted in the fact that the clubs' owners are long-standing brand ambassadors in Uruguay, having worn Puma boots and accessories throughout their professional careers.
Puma also maintains a strong presence in the Uruguayan First Division with Peñarol and Montevideo City Torque. Additionally, the brand served as the technical sponsor for the Uruguayan national team from 2006 until 2023.
