LeBron James has become the first-ever Ken doll ambassador in history
This launch names him the inaugural “Kenbassador” for Mattel, making him the first professional male athlete to have his own Ken figure from the Barbie brand.
The collaboration, presented by the multinational company and the LeBron James Family Foundation, aims to highlight not only the Lakers star’s cultural impact but also his role as a positive role model for future generations.
“King James” was directly involved in choosing the outfit and design details. The doll will be available starting April 14 in the United States, priced at $75.
