The NFL targets the Latin American audience alongside Bad Bunny
Ahead of Super Bowl LX, the American football league launched a collaboration with the Puerto Rican artist.
It is a collection of clothing and items centered on the figure of "Sapo Concho," a character created by Bad Bunny for his latest album. It includes hoodies, t-shirts, and plush toys for all 32 franchises featuring the mascot.
Promoted under the name "El Super Tazón," it is the first Spanish-language line in NFL history, taking advantage of the fact that the Puerto Rican star will perform at the halftime show this coming February 8.
