Isco, new figure of Adidas

Real Madrid lives turbulent days. After being eliminated from the Champions League and without chances in La Liga, the merengues managers dismissed Santiago Solari and hired Zinedine Zidane again. Less than a year after his resignation, the Frenchman returns to the merengue technical direction, seeking to change the image of the whole.

One of the players who "suffered" the Solari process was Isco Alarcón. Without being able to show off with the Argentine coach, the player was relegated for a long time and there was even talk of a possible exit. But now with Zidane, the forward has again chances and aims to be important again in the green grass.

Beyond all these football concepts, Isco also returns to position in the main sports marketing plans to become Adidas ambassador. The Spanish culminated its contract with Nike and signed with the German brand, sharing sponsorships with players of the stature of Lionel Messi; Momahed Salah; Paul Pogba; among many others.

The presentation of the new incorporation was announced today with the slogan "MagIsco". The Spanish star in the welcome spot, being a very important image for the brand, which will begin to use in their next campaigns

"We are delighted to welcome Isco as an adidas athlete, without a doubt, one of the most talented players in Europe, who plays at the most prestigious level with Real Madrid, Isco is a great addition to the adidas family" commented Gregory Fernández, Senior Director of Sports Marketing.