FC Barcelona replaces Audi with Seat Cupra

Twelve years had to pass for us to see a different car brand next to the FC Barcelona shield. A dozen years later, Seat Cupra announces its agreement with the Catalan team that will have it as a global automotive and mobility partner for the next five seasons. In the previous debut of LaLiga at the Camp Nou, the club made the official presentation of the brand belonging to the Volkswagen Group with the presence of Luca De Meo (President Seat) and Josep María Bartomeu (President of the club) who sealed the agreement with the contract sign. The company is headquartered in Barcelona and the details of the agreement maintain that both entities will collaborate in the promotion of the city through activities, promoting innovation and young talent.

Thanks to its agreement, Cupra will be able to install a dedicated space in the immediate vicinity of the Camp Nou stadium but it has not yet transpired if the players will receive cars, as they did with Audi. “This innovative alliance with one of the most relevant football clubs in the world demonstrates our firm commitment to the Cupra brand, as well as our commitment to the future of mobility in Barcelona. The collaboration with a universal entity such as FC Barcelona, ​​which has more than 340 million followers, will also allow us to strengthen our globalization strategy, ”said Luca De Meo, president of the brand.

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