FC Barcelona joins Sony Music

Events Aug 7, 2019 1403

What do Carlos Vives have in common; Becky G; Pedro Capó and Nicky Jam with Busquets, Rakitic, Griezmann, Arturo Vidal, Rafinha, Umtitiy and Jordi Alba? The answer is easy, each of them makes millions of people vibrate, either with a microphone or a soccer ball. With the aim of promoting the connection between music and sports, FC Barcelona and Sony Music sign an alliance for two seasons to create entertainment experiences around the world. Taking advantage of their stay in Miami (will face several preseason games), the referents of the squad attended a reception organized by the record company.

This event was attended by great ambassadors of Sony Music who with their music have conquered the Spanish-speaking public and also the changing rooms of the players. On behalf of FC Barcelona, figures such as Iván Rakitic, Sergio Busquets, Antoine Griezmann, Arturo Vidal, Jordi Alba, among others, also accompanied by President Josep María Bartomeu, Teresa Basilio (the delegate of Culture of the board) , Éric Abidal and former players like Juliano Belletti and José Pinto. For the third consecutive preseason, the Culé team is on American soil to continue with its brand positioning strategy in the North American continent.