Under Armor presents the new HOVR Infinite shoes

Events Mar 21, 2019 1036

As part of the launch of the new Hovr Infinite shoes and under the slogan "APPlastá tus excusas", Under Armor organized a race where the runners were proposed to challenge their own limits running as many kilometers as possible for 50 minutes, using this new sports shoes for high performance. Each one of them connected their shoes by Bluetooth to the MapMyRun ™ APP and allowed to track the performance without the need to have the cell phone on top. Influencers, and people from the world of fashion and sport and ambassadors of the brand, joined the event to learn about the new shoes and enjoy the music of DJ Zuker.

"The Infinite HOVR marks a before and after for what the runner is used to. They are the first model with HOVR damping technology from end to end and the first ones that allow you to track your training without having to have your cell phone on top "said Santiago Conde, Brand Manager of Under Armor Argentina.

The HOVR ™ Infinite is a lightweight footwear designed to provide more comfort with HOVR ™ cushioning technology throughout the foot. They have a built-in sensor in the midsole of the right foot that connects to the MapMyRun ™ APP via Bluetooth, which informs the runner of precise details of distance, pace and stride along with other metrics that help achieve more efficient workouts and connect with a community of 245 million people around the world.