Budweiser paid tribute to the goalkeepers who suffered Messi
The link between Budweiser and Lionel Messi was one of the sponsorships that revolutionized Sports Marketing in the last months of 2020. Betting on the world image of Rosario, the beer brand expanded its strategy within football, since it has sponsorships in The league; Premier League and footballers like Sergio Ramos and Marcelo.
But after Messi's arrival at goal 644 with Barcelona and which placed him at the top of the entire history of world football, Budweiser decided to activate his sponsorship in a very particular way. Honoring the 160 archers who suffered the goals of the Argentine forward, the brand sent each one the same number of bottles as so many that Lionel scored. In addition, on each of the labels is the number of the goal that it meant in the total count of 644.
