BKT tires will sponsor LaLiga for three years

A new sponsor joins the LaLiga list, the BKT tires will be linked to the Spanish tournament for three seasons. The Indian company became the Official Global Partner of the competition and will seek to attract new customers in the European continent.

The BKT company has been in the market for 32 years and is based in Mumbai, India. The company is in a process of worldwide expansion and found in LaLiga a place to increase its exposure and sales in Europe. In addition to the Spanish championship, BKT gives the name to the Italian Serie B and the French League Cup until 2024.

“LaLiga can help brands significantly increase their global exposure. Our championship has millions of fans around the world and therefore represents a large audience in which brands can intervene. We want to work with BKT in the coming years and help them achieve their goals, ”confessed Óscar Mayo, Director of International Development of LaLiga.

Photo: Courtesy

Source: LaLiga