Barcelona presented its new "betting house"

Barcelona is preparing for a new season. Looking to leave behind the Champions League semifinal lost in an incredible way with Liverpool, the culé group longs to rehire Neymar and bring Griezmann. Betting on a team full of stars, the Catalans want to impose both on and off the field by those last names.

That exhibition outside the green lawn, has turned Barcelona into one of the most recognized "brands" worldwide. Inhabitants of different parts of the world, know the clothing of the club and the players of it, giving it a large capital gain, which allows it to be an attraction for brands and therefore sign beneficial sponsorship agreements.

The last company that has joined the club is 1xBet. The bookmaker comes to replace Betfair, signing an agreement that links him to the club until 2024. Acquiring image rights, both from the institution and the players, the platform can develop various campaigns with them around the world.