Atlético de Madrid to promote new "Peaky Blinders" movie
The "Colchonero" has announced a partnership with Netflix to host a unique promotional event at their home stadium.
This coming Saturday, during the match against Getafe, the players will take the pitch escorted by actors dressed as characters from the upcoming film, The Immortal Man.
As part of the activation, flat caps and various themed items will be distributed to fans. Additionally, a replica of the Garrison Tavern—the iconic pub from the series—will be installed outside the Metropolitano Stadium.
This is not the first time Atlético de Madrid has promoted cinema; between 2003 and 2005, the club held a main sponsorship deal with Columbia Pictures, which saw them rotating different movie titles on their match jerseys.
