Mastercard activated its sponsorship in the UEFA Champions League together with Roberto Carlos, Luis Figo and José Manuel Pinto

Activations May 29, 2022 546

The French city of Paris was the host for the closing of the UEFA Champions League, between Real Madrid and Liverpool FC. Mastercard, official sponsor of the competition, activated during the pre and post match with the presence of soccer legends such as Roberto Carlos, Luis Figo and José Manuel Pinto. With the production of Marca en Zona, the soccer players participated in different priceless and innovative events.

The Brazilian winger joined the priceless moment during the welcome dinner for the guests, where he was able to share his experiences in the competition with the journalist Fernando Palomo, and was even portrayed live by the artist Mark Rios "Mr Dripping". Prior to the grand finale, Roberto Carlos joined the exclusive Summit for Latin America, Asia and Europe with a talk on leadership and teamwork.

For his part, the Portuguese midfielder who knew how to win the Ballon d'Or was the protagonist of an innovative and never-before-done experience. During the Summit Mastercard, the guests entered a Metaverse of the UEFA Champions League Museum, where the tour was guided by voice by the avatar of the soccer players but at the end, he showed them "that it was Priceless for him" and entered the venue to surprise them in person, take photos and talk about the upcoming final.

Finally, the former Spanish FC Barcelona goalkeeper participated in a Podcast together with Fernando Palomo and Alexis Tamayo "Misterchip" in a unique studio set up by Mastercard. There they were able to carry out a talk on self-improvement, group leadership, motivation for the company's employees. During the closing dinner, Wahin was able to tell the guests about his experiences and link it with his other passion, music, which led him to win a Latin Gramy for best Flamenco album with Niña Pastor. To highlight, Mastercard is an official sponsor of this gala.